Titleist

Titleist is the maker of the world’s most popular golf ball and an iconic brand. Golfers recognize Pro V1® and Pro V1x® golf balls for being a leader in its field, yet constant competition was leading to an erosion of their market share.

Approach
After an in-depth examination of golf retail stores, we learned most golf products diluted their brand by overwhelming the customer with graphs, charts and fluorescent signage. We stripped the style down and presented the client with clean white and black backgrounds to put the product to the forefront, therefore differentiating the brand from the rest of the store.

Result
The client enjoyed our proposal and selected our idea for the launch of the 2009 marketing campaign.

Role: design
Project: 2009 marketing campaign