Sinclair Community College

Sinclair Community College is one of the leading community colleges in the US, and it competes with online universities and other Ohio colleges.

Challenge
The "community" in Sinclair Community College did not appeal to many prospective students. Therefore, Sinclair needed to overcome a brand misconception to highlight the college's strong academic reputation.

Result
Outputs included a redesigned logo, business cards and corporate stationary– all enabling Sinclair to stress its successful name recognition. Directly after the launch, summer enrollment in 2010 was up 24%.